Data and Storytelling-a Winning Combination

I have always believed that “data gets grants, and stories get donors.” Put the two together, and you have a recipe for a successful proposal. We know how important data is for evaluation and outcomes in a proposal, but how do you turn raw data into a compelling, easy-to-read narrative for funders? Using data with portals isn't an issue when you fill in the numbers, but what if you need to craft a three- to five-page proposal narrative?

Here are some suggestions:

• Increase your storytelling by inserting a table, chart, or infographic to present your data effectively.

• Ensure that you research the funder and choose data appropriate for the RFP that aligns with their vision.

• Break up wording with compelling visuals like charts or infographics, but don’t overdo it! The proposal could end up more distracting and confusing than just a narrative.

• If you need to guide your audience through a program, wording and a visual can assist their understanding of the program model

Here is an example of a simple infographic showing students' progression through a youth development program from 7th to 12th grade. The focus and activities of each program are detailed in the proposal’s narrative.

Data is powerful, but stories bring an emotional connection and humanize the numbers. Remember to protect and ensure the individual’s story and privacy while maintaining accuracy, cultural sensitivity, and ethical guidelines. Stories are often better at changing hearts and funding decisions! As a former capital campaign fundraiser, I intentionally craft messaging so that an organization, by itself, is not the story’s hero. Instead, the heroes are funders and donors who enable the organization to build on its mission and become the solution.

Social media platforms offer real-time ways to tell stories, engage with your audience, and enhance the organization’s impact. Do you have a well-known volunteer or funder who follows the organization on social media? Can this person be an influencer? Nothing is more powerful than an active supporter who highlights the organization’s success while telling a great story.

Hopefully, DEI is part of your outreach and messaging to promote inclusivity for stronger connections with your audience. Involve your staff with various backgrounds, experiences, and diverse perspectives. This will ensure your DEI efforts are genuine and help build relationships with supporters from different backgrounds.

As the world moves into AI and large language models, many grant professionals believe technologies like ChatGPT can assist with AI algorithms to increase efficiency in content, communication, and other areas. While I find it hard to understand how AI can identify the right moments to include visuals, tell a moving, emotionally engaging story, and select data tailored to a foundation's specific interests, I have no doubt that AI will improve this capability. Soon, everyone will need to adopt this technology